Affiliate Partnership

Join the Lucky Pants affiliate programme and partner with a UK-facing online casino brand built for publishers, streamers, affiliates and marketing partners. We’re looking for long-term relationships where both sides benefit from clear reporting, practical marketing support and a straightforward way to monetise quality traffic.

Programme purpose

Our affiliate scheme is designed to grow brand awareness and deliver consistent player acquisition. We work with a wide range of partners, from niche publishers to content creators, and focus on measurable results and compliant, sustainable growth across the United Kingdom.

Partnership benefits

When you partner with us you get access to tailored creative assets, a responsive affiliate manager and regular performance reviews. We support partners who drive responsible, verifiable traffic and reward consistent activity with flexible commercial arrangements and timely payments.

Commission structure

We offer flexible commission models that can be adapted to your channel and traffic quality, including revenue-based, CPA and hybrid options. Specific rates are agreed during onboarding so we can match terms to expected volumes and campaign types. Payout schedules and payment methods are discussed directly with partners to keep everything transparent and workable.

Tracking and reporting

Accurate tracking and clear reporting are central to the partnership. You’ll get access to a partner dashboard with real-time campaign data, conversion tracking and a straightforward reporting feed. Monthly statements make it easy to reconcile performance and plan optimisations.

Marketing tools and support

We provide a library of creatives, landing pages and tracking links that are updated regularly. Our affiliate team can supply bespoke assets on request and advise on compliance, messaging and campaign setup. If you need hands-on help, contact our affiliate team at [email protected].

Long-term cooperation

We aim for steady, long-term partnerships rather than one-off campaigns. That means regular check-ins, performance optimisation, and clear contractual terms. If your channel grows, we review terms to ensure they remain fair and aligned with commercial results. For partners who want to scale, we’re ready to discuss bespoke programmes and deeper collaboration with the LuckyPants team.